The 6,000-plus crowd which thronged the confluence of music, art and wellness over the course of three heady days in the middle of India’s western desert could not get enough of it. “As we celebrate the third year of our partnership with Magnetic Fields, we have crafted an experience that resonates with the attendees of this contemporary arts and music festival,” said Vineet Sharma, Vice President of Marketing – India and South Asia, AB InBev, adding that their initiatives at music festivals are helping transform experiences by going beyond conventional sponsorships.
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