Category: Digital Marketing

In 2016, Crystal Landsem joined Lulus, a 10-figure fashion brand, and more than doubled the company’s growth potential. This was thanks to the team’s deep […]

CEO of AppSumo and author of Million Dollar Weekend Noah Kagan is on a mission to inspire people to start their own million dollar companies. Noah’s […]

Investing in new opportunities to scale is crucial for business owners. But having enough cash on hand to make these investments isn’t always possible. That’s […]

You did it. You took your business from startup to scale up. For businesses generating at least $1 million in annual revenue, it’s time to […]

When it comes to securing working capital, established businesses have a broad range of financing options available. Shopify’s new lending options are designed to help merchants find the […]

Growth hacking may sound like a buzzword term from a life hacks listicle, but it’s a robust marketing strategy that can offer significant returns for […]

Ridge CEO Sean Frank likes to throw out nine-figure numbers. He remembers telling his chief marketing officer, Connor MacDonald, that he wanted to grow Ridge […]

  When CEO Brad Charron joined Aloha in 2017, the company was in a state of disarray. The plant-based protein brand had up to 70 […]

When you think of selling online, what initially comes to mind? Probably products like printed t-shirts, handmade jewelry, or pet supplies, right? Creating or curating […]

To build a loyal community, sometimes you have to immerse yourself within the network of potential customers on social media. Ali Osterholz has connected with […]

There are many ways to enter a growing market or a new category. Some founders might come up with a new product, and others might […]

Maggie Sellers’ goal is to create content that inspires people to go after their business goals and build dream lives—not unlike the way she built […]

The year has officially kicked off which means it’s time to start thinking about filing your sales tax returns. The vast majority of states – […]

When you run an ecommerce business, it can be difficult to get a holistic understanding of your online store’s finances. And, if you use your […]

Building a business is more an art than a science. That’s what made it attractive to Graza founder Andrew Benin. He wanted the opportunity to […]

As a business owner, every day you’re faced with opportunities to introduce your brand to the world, engage with potential customers, and stake your position […]

Making a living as a career artist is more than creating beautiful art. It involves understanding how to build an audience, how to price art […]

Starting a business through bootstrapping entails funding your venture primarily through personal savings and revenue from initial sales, rather than relying on external investors. While […]

During the pandemic, Blu Technology CEO and President Corbin Collet and Executive VP April Jennesis developed ultraviolet-C (UVC) chamber technology to disinfect face masks, helping […]

A great business plan can help you clarify your strategy, identify potential roadblocks, determine necessary resources, and evaluate the viability of your idea and growth […]

There are many ways to start a business, some of which are more intimidating than others. When thinking about launching your ecommerce business idea, you […]

What happens after you launch a viral product? Jean Wu faced this question after her company Que raised over half a million dollars through its […]

A dry, straightforward résumé isn’t necessarily the best way for everyone to showcase how dynamic their work actually is, especially if their work is creative in […]

SKU (pronounced “skew”), short for stock keeping unit, is used by retailers to identify and track its inventory, or stock. A SKU is a unique […]

A good business plan is the secret to starting a business successfully.  The easiest way to simplify the work of writing a business plan is […]

Returns and refunds are a part of doing business online. Customers might be unsatisfied with their order for a number of reasons—it arrived damaged, they […]

Do-it-yourself content has turned TikTok creators into overnight stars. A quick YouTube search uncovers craft tutorials for everything from embroidery to woodworking. And despite more […]

Andy Warhol once wrote, “Making money is art and working is art and good business is the best art.” Warhol became one of the most […]

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you […]

  Business experts can offer outside perspectives on ways you can improve your business. The Shopify Masters podcast featured many of these experts in 2023, […]

Shopping for the best air fryer, learning how to clean sneakers, catching up with popular online creators. People turn to YouTube for everything from education […]

Picture this scenario: A manufacturing company reports little profit due to large expenses that reflect the wear and tear on factories and machinery, as well […]

If your business produces 2,000 pairs of jeans every quarter and sells them for $100 each, you might think that selling 20 more pairs will […]

Behind every business is a story of overcoming obstacles and forging ahead into the unknown. These stories demonstrate perseverance and grit and provide inspiration for […]

As consumers become more conscious of their shopping habits, they’re looking not only for eco-friendly products. They’re also concerned about sustainable business practices across the […]

Sarah Chisholm’s whole life changed when she suffered a career-ending dance injury, prompting her to leave behind her life as a ballerina. Following another passion, […]

First impressions matter, and for ecommerce brands, it can set the tone for your relationship with potential customers. Make a bad impression and you might […]

As ecommerce becomes more global, shoppers are increasingly purchasing products from stores outside their home countries. ePacket is a shipping service for packages sent from […]

Even when a customer knows what’s inside a box arriving from their online order, there’s still an element of excitement that makes for a memorable […]

Brand building is a critical part of starting a business. A great business idea or innovative product means nothing if you can’t communicate it to […]

When starting a new business in a saturated industry, it’s important to stand out and make a statement with your marketing. That’s exactly what Jordan […]

Offers, coupons, discounts, and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, […]

Customers are always on the lookout for deals. And price comparison websites, which compare product prices, shipping prices, and coupon codes from multiple realtors, are […]

Etsy is one of the biggest online marketplaces in the world. With more than five million sellers serving nearly 90 million active buyers, it has […]

While it won’t magically make you rich overnight, passive income offers opportunities to supplement your earnings with minimal effort. Passive income is money you make […]

A key aspect of starting a business is determining whether there is a market for your product. Nothing is more discouraging than spending time and […]

Becoming your own boss is the ultimate dream for lots of people. Many crave the creative control, flexible hours, and freedom that comes with being […]

A vision statement is an aspirational statement made by a company that outlines long-term goals. A successful vision statement inspires employees and steers an organization’s […]

An online store is the most rewarding venture you can start as an entrepreneur.  You get to be your own boss, set your own hours, […]

On August 11, 1994, a compact disc exchanged hands during the first ever online sale. This transaction would mark an important shift in the way […]

Selling online has unlimited potential. You sell products or services to anyone, anywhere, and grow a profitable business with as much (or as little) involvement […]

Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a […]

Many brands launch with the hopes of making a difference, but very few are able to give back and be profitable, too. Sock brand Bombas, […]

Let’s say that you are a dutiful grandchild sending your grandma a care package. You drop it in a UPS drop box, UPS collects the […]

In a fast-changing world, our youth face an uncertain future. School can only prepare them for so much, and today, young people are adding valuable […]

You’ve got a great idea for a new product that’s not already made. Before asking a manufacturer to make it, you need a prototype—the first, […]

If you’re an entrepreneur who is eager to burn the midnight oil with a new business venture, we’ve got a potential business idea for you: […]

What if we told you you could go to market this week with your own brand of massage gun, memory foam dog bed, or skin […]

On Weston Table’s ecommerce website visitors are greeted with colorful lifestyle photography, step-by-step tutorials accompanied by illustrations, blog posts, and recipes. It looks like a […]

If you’re aiming to grow your ecommerce business and income, then implementing an affiliate marketing strategy may be the answer. Even if you’ve already adopted […]

If you’ve ever bought something an influencer recommended online, you’ve likely come across an affiliate marketing business. Online creators often build partnerships with brands to […]

Let’s say you’re running a successful online store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your […]

Contact Us might seem like another standard link in the navigation, but it’s often one of the least optimized parts of an online store. While […]

Moving from ecommerce to retail is a big step for any business to take. The payoff could be huge—big wholesale orders, new customers, and getting […]

Many video creators, whether professional YouTubers or brands on YouTube, regard the YouTube algorithm as a complete mystery—a higher power that rules over their view counts, completely outside […]

Affiliate marketing has become a high-value, low-risk way to drive sales and brand awareness for companies—and to generate revenue for their affiliates. The affiliate marketing […]

You have a lot of choices to make when starting a business. Outside of the product you choose to sell or your marketing strategy, one […]

Often, the hardest part about running a business is finding the right idea—one that fits in with your day job, allows you to work from […]

Celebrity chef David Chang revolutionized fine dining when he opened Momofuku Noodle Bar in New York City in 2004. Gone were the white tablecloths and […]

Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a presence on the […]

When it comes to social media, few platforms have the reach of Facebook. Despite the rise of newer social apps, Facebook users still outnumber users […]

Wholesale trade is worth about $670 billion dollars annually in the United States alone, and the industry has grown by more than 38% since 2020. […]

STARK Carpet has a legacy that many new business owners dream of building themselves. The company started more than 80 years ago and became a […]

Nearly everyone could benefit from a little extra income, but sometimes saving extra money and having a full-time job aren’t enough. Good side hustles build […]

There’s an entrepreneurial spirit that runs through anyone who’s ever dreamed of starting their own business. That spark is the catalyst for taking a great […]

You’re looking for the right images for your online store, website, or social media feed. You don’t have time for product photography, so you’ve searched […]

Frequently asked questions (FAQ) pages are a pillar of good customer experience. The best FAQ pages anticipate the needs of an audience, helping them find […]

Brands are always fighting for customer loyalty—it’s a highly competitive environment. Some seven out of 10 US consumers consider loyalty programs a leading factor in […]

Forward-thinking ecommerce brands are always on the lookout for new channels and ways to put products in front of customers. Over the years, we’ve seen […]

How well do you know your ideal customer? What makes them tick? Or rather, what gets them to click and buy your products? As a […]

No matter who you are, you probably wish there were more hours in a day. Time is a precious resource—you can’t stop using it and […]

When starting a business, finding an idea is half the battle. The other half is funding it.  If you have a great business idea but […]

Even in New York City, surrounded by expansive department stores and basement boutiques, Alex Drexler couldn’t find the perfect button-down shirt.  Alex’s quest for the […]

Cash is the lifeblood of every business—especially new and small businesses. Limited or inconsistent cash flow is one of the most significant challenges that small […]

Improving ecommerce user experience (UX) is one way to increase your online store’s revenue without needing to increase its traffic. But—contrary to what you might […]

Entrepreneurship is often about following your dreams. Kimberley Gordon followed her own into the imaginative world of Selkie, a size-inclusive ready-to-wear brand created around dreamy […]