Investors looking for strong yields should consider buying property in Birmingham, which offers gross rental yields of 5.30%, research from technology-led mortgage lender Molo has revealed.
The city is attracting a number of investment projects, including Port Loop, Ladywood, a townhouse development; and the £2.2 billion Ladywood Estate project; a 5,500-home development in Langley, Sutton Coldfield.
Birmingham is also one of the most talked about online, as it has a combined total of 9.1 million hashtags on both TikTok and Instagram for property, restaurant, and cafe-based content.
Other cities offering strong yields include Swansea (5.20%), Manchester (5.19%) and Nottingham (5.14%).
Manchester has 24,172 posts on Instagram tagged with #ManchesterProperty — which is the highest of any city analysed.
Mark Michaelides, vice president of strategy at Molo, said: “When investing in a buy-to-let property, the initial steps can feel daunting, but a few simple steps can lead you to the ideal location.
“Start by assessing demand through social media and local letting agents. Consider long-term tenant appeal by examining amenities, transport links, job opportunities, schools, and growth potential.
“Analysing rental yields to estimate potential returns in specific towns or cities. Make use of our handy rental yield calculator to compare locations and discover the top investment spots in England and Wales for lucrative buy-to-let opportunities.”
London ranks as the most popular destination on social media, in part due to it being a world tourism hotspot.
There are around 273.8 million hashtags in total on TikTok and Instagram focused on London’s property, restaurants, and cafes. #LondonProperty alone has a huge 70.4 million posts on TikTok.
However, the capital city has one of the lowest rental yields in the study, at 4.05% — significantly lower than the national average of 4.98%.
With a combined total of 19.2 million posts on social media focused on property and food spots, Bristol is the third most popular city on social media.
However, the southern city perhaps doesn’t offer the best return on investment, as it has a low rental yield of 4.13%.
