Defines Your Graphic Design Firm
If you’re looking to create a brand aesthetic that attracts the kind of clients you want to work with, it’s important to understand exactly which areas of your Graphic Design Firm depend on a particular style. From the colours and fonts used to the way shapes are drawn, each style has a specific meaning that can influence the overall look and feel of your business’s design choices.
For example, some design styles have a clear meaning that can influence the emotions and expectations of your audience. This is particularly true of colour, as specific shades can encourage a certain emotional response. For example, the colour red may make people feel energised, while blue can have a relaxing effect.
The primary aesthetic style that defines your graphic design firm can also be determined by the type of business you operate and the values you hold. For example, if you want to communicate a sense of simplicity to your clients, then minimalist design is likely the best option for you. Alternatively, if you’re looking to transport your clients back in time, then a retro style may be the way forward.
Primary Aesthetic Style That Defines Your Graphic Design Firm
Some design styles can be immediately recognised based on the shape and lines used in their creation. The Art Nouveau design style, for example, is characterised by its long organic shapes that resemble plants and animals. It also features bold, dripping and splattered typography.
Other styles can be recognised by their use of texture or the amount of detail used to create shapes and forms. Grunge design, for example, takes its name from the 1990s Seattle music and subculture movement, and is characterized by distressed and ripped shapes alongside a chaotic approach to layouts. It’s a very distinctive style that can be seen in the branding of some rock bands, and it can be a great choice for businesses that want to give off a rebellious vibe.
Minimalism is a current design style that has gained popularity in the past few years and can be found across all graphic design mediums, including print, digital and infographics. It can be recognised by its monochromatic or limited colour use, its bold outlines, and its preference for sans serif typefaces. It also borrows some of its principles from Swiss design, with a strong adherence to grid use and simplified linear illustrations.
Lastly, flat design is another contemporary style that has grown in popularity since the 2010s. Its monochrome palettes and simplified line designs are easy to identify, and it often incorporates elements of minimalism with the contrasting colours of modernism.
As well as the above, there are many other styles of graphic design that can be recognised by their contrasting use of colours or by a more distinctive line style or texture. This includes everything from thick cartoonish lines, like those used in the Herschel aesthetic, to more subtle designs that combine a handful of clearly-delimited colours.
ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.
